Mercedes-Benz Style is the Daimler equivalent to all the other fancy design houses run by auto manufacturers (think BMW's DesignworksUSA and Porsche Design). The goal is build product portfolios for more than just cars (like furniture, household utensils, etc.) using Merc's international design studios.
Mercedes-Benz design head Professor h.c. Gorden Wagener explains, "Our unique design expertise is appreciated throughout the world. We have therefore decided to establish the Mercedes-specific styling outside the automotive field too – and so far we have met with a very positive response from a great number of manufacturers in a variety of sectors."
Daimler's latest firm will both take on commissions (where the project originator is sold the styling user rights) and create original work (where the styling rights remain at MBS).
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