Monday, November 21, 2011

Lancia Targets the Younger, Male Audience with New Ypsilon Black&Red


Remember the times when Lancia targeted the younger end of the male audience with cars like the beautifully penned Flavia Coupe and the rally-born Delta HF Integrale series? Sadly, those days are finito.

Nowadays, the Italian company is trying to reach out to the same demographic with trim models like the new Ypsilon Black&Red that will make its debut at next month's 2011 Bologna Motor Show.

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