Thursday, November 17, 2011

Land Rover Brings Revised DC100 Concepts to LA Auto Show to Gauge Reactions [Updated Gallery]


Land Rover would like to know if there is an appetite for the next generation of the Defender that is being previewed by a pair of new concept models.

To that end, the British automaker brought both its DC100 hardtop and DC100 Sport convertible 4x4 studies to this week's Los Angeles Auto Show to gauge customer reactions and explore the possibility of bringing the Defender back to the US market.

"Our intention is to introduce the all new Defender in the middle of the decade - there's a lot of work to do to meet these dates and our concepts are just the start of the journey," says John Edwards, Land Rover Global Brand Director. "We are here in LA to showcase our DC100 and DC100 Sport concepts and start to actively explore the possibility of bringing the future Defender to North America."

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