Another auto show another promise from Ford to reignite interest in its underperforming Lincoln brand. This time the place is the upcoming 2012 Detroit Motor Show and the product is a concept model that will preview the next generation of Lincoln's MKZ mid-size sedan.
Along with the new study, Ford says it plans to highlight the relaunch of its struggling luxury brand with a new display area at the Cobo Center in Detroit, which will be 50 percent larger than last year and feature an art gallery with art and decor by artist Chuck Hoberman.
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