The problematic luxury child of the Ford Motor group is trying to recuperate from years of neglect with a fresh concept model that not only previews the next MKZ mid-size sedan due in dealerships later this year but also serves as a vision of Lincoln's next-generation vehicles.
Of course, those of you that have been following the automotive industry will know that this is not the first time that Ford has attempted to rejuvenate its luxury brand. All the same, the Blue Oval claims that the MKZ Concept, which debuts at the 2012 Detroit Motor Show, marks a new era for Lincoln.
“With the Lincoln MKZ Concept, we are not introducing a new car. We are essentially introducing a new brand,” said Derrick Kuzak, Ford's vice president for global product development. “The MKZ Concept is the next step in the reinvention of Lincoln, something we’ve been quietly but aggressively pursuing.”
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