Like most carmakers, Ferrari doesn't produce the merchandise it offers through its official stores. Instead, it cooperates with numerous manufactures that specialize on designing and manufacturing these products.
Today, the Italian sports car maker announced that it has signed a multi-year, worldwide license agreement with the Movado Group for the design, production and marketing of a new collection of watches under the Ferrari and Scuderia Ferrari brand names.
The Italian company said that the collection of Ferrari fan watches will be priced up to €1,500 euros (close to US$2,000 or about GBP 1,250) and will be sold worldwide through select wholesale distribution outlets as well as Ferrari's stores and the Ferrari online shop.
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