Saturday, November 19, 2011

Superb: Skoda's Cheeky Print Ad on Automatic Ambient Lighting


This is one of those print adverts that you may not be sure what is being promoted upon a first glance but you'll definitely remember once you get it and start smiling.

The ad is for the European market Skoda Superb, a spacious mid-size saloon (available as an Estate as well) based on a stretched version of the VW Passat's platform, and it highlights the saloon's automatic ambient lighting positioned under the doors and exterior rear-view mirrors by showing a middle-age man wearing red heels and fence net stockings.

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