Providing a free ride to influential people is a tried and tested method that carmakers employ to generate publicity about a model. Sports players and socialites, however, now have to take a back seat to people with a great influence on social media.
What exactly does this mean? Well, General Motors has enlisted the services of a company named Klout. This company ranks a person’s “social influence” and then runs a sampling program providing said person with certain “perks” – in GM’s case, a 2012 Chevrolet Sonic.
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