Tuesday, December 27, 2011

Hyundai gets Creative with Interactive Racing Game on Time Square Billboard


There are many different ways to promote a product in various areas of media, and Hyundai's marketing division appears determined to try them all out.

Last week, the South Korean automaker launched an interactive racing game called “Hyundai Race” on its prominent video billboard in Times Square, New York City. The game allows users to race the new 2012 Veloster sports hatch on the large video display.

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