Hyundai's South Korean arm, for example, created an extended spot to answer a question nobody really asked: Can a car go faster than an arrow?
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The players may be different but the goal in both cases is the same and that is to market products to a younger crowd.
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You see, the driver of the Land Rover Discovery 3 (marketed as the LR3 in North America) actually pulled it off – literally – in his/her second effort to get a Hyundai Getz out of a ditch.
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Oddly enough, its Scion FR-S twin has only managed to gather 7 percent (despite being the same car), the same as the Hyundai Genesis Coupe 2.0 Turbo, which is still enough to place both higher than the Mazda MX-5 that has secured 4 percent of your votes.
Why do mention these cars specifically? Because Road&Track magazine brought together the Subaru BRZ, Hyundai Genesis Coupe 2.0 Turbo and the MX-5 soft-top roadster to find out which of the three ticks the most boxes for enthusiasts looking for a fun, rear-wheel drive sports car without breaking the bank.
Read more »Oddly enough, its Scion FR-S twin has only managed to gather 7 percent (despite being the same car), the same as the Hyundai Genesis Coupe 2.0 Turbo, which is still enough to place both higher than the Mazda MX-5 that has secured 4 percent of your votes.
Why do mention these cars specifically? Because Road&Track magazine brought together the Subaru BRZ, Hyundai Genesis Coupe 2.0 Turbo and the MX-5 soft-top roadster to find out which of the three ticks the most boxes for enthusiasts looking for a fun, rear-wheel drive sports car without breaking the bank.
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The story has since been picked up by mainstream media in Korea and across the world, including CNN, ABC and even the Wall Street Journal.
In Korea, the video of the accident sparked a government-led investigation whilst Hyundai itself, while refusing interviews to talk about the incident issued a brief statement saying, "The vehicle is being investigated by the Korean National Forensic Service. There is no time estimate for the conclusion of the investigation."
Read more »The story has since been picked up by mainstream media in Korea and across the world, including CNN, ABC and even the Wall Street Journal.
In Korea, the video of the accident sparked a government-led investigation whilst Hyundai itself, while refusing interviews to talk about the incident issued a brief statement saying, "The vehicle is being investigated by the Korean National Forensic Service. There is no time estimate for the conclusion of the investigation."
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The crash was captured on film by a vehicle that was not involved in the incident. The video footage shows a blue Hyundai Sonata taxicab pulling ahead a couple of seconds after the green light goes on.
As the taxi reaches the middle of the crossing, we see a speeding red car, later recognized as a rare Sg$1.8 million (US$1.43 million) Ferrari 599 GTO, smashing into the blue sedan. The Ferrari most likely ran a red light. According to reports, the taxi then hit a motorcyclist.
Read more »The crash was captured on film by a vehicle that was not involved in the incident. The video footage shows a blue Hyundai Sonata taxicab pulling ahead a couple of seconds after the green light goes on.
As the taxi reaches the middle of the crossing, we see a speeding red car, later recognized as a rare Sg$1.8 million (US$1.43 million) Ferrari 599 GTO, smashing into the blue sedan. The Ferrari most likely ran a red light. According to reports, the taxi then hit a motorcyclist.
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From what we can tell, the driver of an older generation Hyundai Sonata either crashed or lost control of the vehicle and passed onto the opposite side of the freeway where he collided first with a Kia Sportage crossover and then into a minivan at high speed.
The collision was so severe that the Hyundai broke in two. According to a translation provided by YouTube users, the front passenger of the Sonata died immediately while the driver and the two rear passengers made it out alive but injured.
Read more »From what we can tell, the driver of an older generation Hyundai Sonata either crashed or lost control of the vehicle and passed onto the opposite side of the freeway where he collided first with a Kia Sportage crossover and then into a minivan at high speed.
The collision was so severe that the Hyundai broke in two. According to a translation provided by YouTube users, the front passenger of the Sonata died immediately while the driver and the two rear passengers made it out alive but injured.
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In the first endurance test of the sort in Britain, Hyundai brought a silver i30 at the Knowsley Safari Park, which is home to several dozen baboons that are renowned for their love of destroying visitors’ cars, such as Wayne Rooney’s vehicle when he visited the Merseyside attraction last year.
Together with the park officials, Hyundai's people sat and watched more than 40 baboons having their way with the i30 hatch for 10 hours.
Read more »In the first endurance test of the sort in Britain, Hyundai brought a silver i30 at the Knowsley Safari Park, which is home to several dozen baboons that are renowned for their love of destroying visitors’ cars, such as Wayne Rooney’s vehicle when he visited the Merseyside attraction last year.
Together with the park officials, Hyundai's people sat and watched more than 40 baboons having their way with the i30 hatch for 10 hours.
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What makes this incident of particular interest is that it was captured on film by a dashboard mounted camera in the Sonata, which is something we don't remember seeing before in crashes relating or alleged to be related to sticky accelerator pedals.
The 30-second long clip shows the Korean sedan stopped at a light with a previous generation Hyundai standing in front when the Sonata appears to accelerate. At this point, we hear a conversation from the driver and passengers as well as a sound that may or may not be from the handbrake being lifted.
Read more »What makes this incident of particular interest is that it was captured on film by a dashboard mounted camera in the Sonata, which is something we don't remember seeing before in crashes relating or alleged to be related to sticky accelerator pedals.
The 30-second long clip shows the Korean sedan stopped at a light with a previous generation Hyundai standing in front when the Sonata appears to accelerate. At this point, we hear a conversation from the driver and passengers as well as a sound that may or may not be from the handbrake being lifted.
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The episode starts with a Hyundai Matrix minivan towing (via a rope) a 1980s Fiat Croma sedan. At some point, the Matrix suddenly stops and the driver of the Italian model, evidently because his brakes weren't working, swerved to avoid hitting the Hyundai.
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This is most evident in the commercial where Hyundai pictures the Santa Fe in one scene sliding and roaring like a lion and in another displays the interior with a baby's cry heard from the background, supposedly to show that it's tough on the outside and soft in the inside.
Head on past the break to watch all the ads.
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Truth to be told, Hyundai is trying out hypnosis to create some internet buzz around its new i30 hatchback (to be sold as the Elantra GT in North America) rather than to actually directly sell its cars to European buyers, and from what we can tell, it's succeeding in its mission.
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It's a C-segment model that competes against the Ford Focus Estate and it is based on the five-door hatchback version of the i30 series, which will be sold as the Elantra GT in North America. The previous generation of the i30 Wagon continues to be marketed under the Elantra Touring nameplate in the States.
The wagon is 30mm taller and 185mm longer than the hatchback, which translates into more space for passengers and their luggage despite the fact that the wheelbase remains the same as the five-door model, at 2.650 mm.
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The South Korean automaker released two new spots for its latest sedan model, both of which were directed by Wes Anderson.
The first one is called "Talk to My Car" and it touts the Azera's technological gadgets with references to Chitty Chitty Bang Bang and Knight Rider's KITT, while the second spot named "Modern Life", is all about the Hyundai's comfort features featuring a mother taking it easy inside the car.
You can watch both commercials in the videos that follow.
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