The new Veloster Turbo starts at $21,950 when fitted with a 6-speed manual gearbox and $22,950 with a 6-speed automatic, excluding a $775 handling and delivery fee.
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Like the North American (N.A.) model, the European specification Veloster Turbo is equipped with the Hyundai Group's new 1.6-liter T-GDI four-cylinder engine featuring a high-compression, twin-scroll turbocharger and direct-injection technology.
However, whereas the N.A. version's T-GDI delivers 201-horsepower and 264Nm (195 lb-ft) of peak torque, the European model's engine has been slightly wringed down to 183-horses (186PS) while providing a little more torque at 270Nm (199.1 lb-ft).
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The 30-second spot is titled "Cheetah" and is slated to air on TV during the first quarter of the game. It shows a caged cheetah getting ready to race the Veloster Turbo. However, when the big cat realizes it can't beat the Hyundai model in speed it turns around to chase something a little more tasty.
Head over the break to see the new commercial along with a "behind the scenes" video before it airs on television.
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Hyundai and its partner Rhys Millen Racing had the same question as well, only being who they are; they actually had the opportunity to find out.
In Rhys Millen's second recent short promotional film for Hyundai after the drift clip with the Genesis Coupe, the professional racing driver hopped in the Veloster Rally car and played around with it on the golf course. Mosey on past the break to watch the video
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However, there is a way to experience the Veloster Turbo, not in the flesh but in the virtual world of the XBox 360 Forza Motorsport 4 racing game. If you own Microsoft’s gaming console, all you have to do is download the free Hyundai Veloster Bonus Pack on XBox Live.
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The South Korean maker has set the bar pretty high with the 2013 Veloster Turbo aiming at the likes of the Volkswagen Golf GTI (given the absence of the Scirocco in the States) and the Mini Cooper S.
Under its sculpted bonnet lies a new 1.6-liter direct-injection gasoline engine with a twin scroll turbocharger that churns out 201HP at 6,000 rpm and 195 lb-ft (264Nm) of torque from 1,750-4,500 rpm in North American specification. That's a healthy 63HP increase over the regular Veloster.
There's also a new engine manifold and a different exhaust system with two free flowing circular tailpipes that promise to give the engine a more aggressive sound.
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We were the first to bring you the low down on Hyundai's 1.6-liter turbocharged gasoline unit in the beginning of 2011, while the South Korean automaker officially revealed details on the engine last October.
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Last week, the South Korean automaker launched an interactive racing game called “Hyundai Race” on its prominent video billboard in Times Square, New York City. The game allows users to race the new 2012 Veloster sports hatch on the large video display.
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Instead of a tree-shaped air freshener for cars, Hyundai Canada and its advertising agency Innocean Canada came up with a novel idea of sending customers a Veloster shaped freshener for their Christmas trees. A simple yet effective idea.
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Following the announcement on the debut of the North American Velsoter Turbo at the Detroit Motor Show in January of 2012, the company's Australian arm revealed today that a 1.6-liter turbo petrol engine would join the three-door sport hatchback's line-up.
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The South Korean maker displayed a total of six Veloster project cars at this year's aftermarket show. Aside from the RMR Veloster Rally Car, there's the PM Lifestyle concept, a turbocharged model from ARK Performance, and the gaming-, tech- and music-themed studies from Remix.
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The independent European safety organization also released the results for 11 more new models that were tested along with the Ranger. With the emphasis given these days on safety, the five-star rating awarded in all but one of the models was to be expected.
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The presentation was made during ‘The 11thHyundai-Kia International Powertrain Conference’ that takes place on October 19 and 20 at the Rolling Hills Hotel, located near the Hyundai-Kia Motors R&D Center in Korea.
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The 1+2 door Hyundai model will offer buyers a single engine choice and two main trim levels, base and Sport. The Veloster is powered by a 1.6-liter four-cylinder GDI petrol engine that produces 140-horsepower. It can be combined with a six-speed manual gearbox or Hyundai’s first dual-clutch transmission.
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PM Lifestyle's approach, however, will be different as the company teamed up with the students at Universal Technical Institute (UTI) with the goal of presenting modifications that can be "achieved in real-world garages".
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We still don't know when and if this engine will be offered in North America, but those interested in a more hardcore Veloster will have a chance to see plenty of aftermarket options at this November's SEMA show in Las Vegas.
Among the many Veloster proposals that are expected to be displayed in SEMA, is a highly modified model created by Hyundai in partnership with ARK Performance.
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The South Korean automaker's most crucial debut is the second generation of the i30 hatchback that targets the popular European C-segment with rivals such as the Opel/Vauxhall Astra, VW Golf, and Citroen C4.
The compact-size model goes on sale next spring with a choice of 1.4-liter and 1.6-liter engines in both gasoline and diesel flavors. You can read more about it in our previous article here.
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The three-door sports hatchback will be offered in the States in a single trim level, with the six-speed manual model priced at $17,300 and the six-speed EcoShift Dual Clutch Transmission (DCT) version at $18,550. Neither price includes a $760 freight charge, which lifts the cost to $18,060 and $19,310 respectively.
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"Stay tuned for full Veloster pricing info later this week. But here's the best part: The well-equipped Veloster starts at just $17,300," Hyundai wrote on Twitter.
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