Thursday, January 5, 2012

And the Best-Selling Premium Brand in the U.S. for 2011 is…


The one thing we knew for sure after the manufacturing disruptions in Japan caused by the March 2011 earthquake and tsunami was that Lexus wasn’t going to top the premium segment in the U.S. market for the first time in a decade. In fact, we also knew something else, the two contenders to the throne: BMW and Mercedes-Benz.

What we didn’t know up until Thursday is which of two brands was going to win, since both were caught in a neck-to-neck sales race. Going into December the gap was so small - less than 1,600 cars- that the win could go either way.

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