Monday, January 2, 2012

Independent Directors Create Promotional Clips for Porsche


Over the years, the Porsche 911 has earned a reputation of being one of a few true sports cars that can be driven on a regular basis, day-in, day-out. That comes in sharp contrast to some of its rivals that pose many limitations and as a result, their owners reserve them for special occasions – hence the extra-low mileage of used examples.

As part of a new campaign, Porsche Cars North America launched the “Everyday Magic” competition in which aspiring directors were invited to create a 60-second film about how Porsche models are practical yet at the same time almost “magical” sports cars.

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