Once again, Ford is attempting to kick start its troubled Lincoln brand, this time with the presentation of the all-new 2013 MKZ sedan that will go on sale in North America in the fall following its world premiere at the New York International Auto Show later this week.
Lincoln promises that the 2013 MKZ is much more than a glorified Ford Fusion, despite the fact that the two cars share the same platform architecture, a similar engine lineup and various systems.
To differentiate the two models and help the MKZ compete against established models in the executive mid-size segment like the BMW 3-Series and the Audi A4, Lincoln will offer its sedan model with a V6 engine as well (the Fusion is available only with four-cylinder engines) and exclusive technologies.
These include a standard Continuously Controlled Damping (CCD) adjustable suspension with three modes (Sport/Normal/Comfort), an optional 15.2-square-foot panoramic roof that slides back and a Push Button automatic transmission.
The MKZ is the brand's first model to be created by a dedicated team at its new Lincoln Design Studio under the supervision of Max Wolff, who was hired from Cadillac.
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