Monday, April 30, 2012

Mitsubishi to Sell New Mirage in Canada, Pondering U.S. Launch


The new Mitsubishi Mirage sub-compact model has been officially confirmed for Canada while the Japanese automaker is also contemplating the launch of the five-door hatchback in the U.S.

According to Mitsubishi's annual presentation on full-year sales and financial results for the fiscal year 2011 that ended on March 31, 2012, the Mirage will go on sale in North America in the first quarter of 2013 (FY2012/4Q).

Mitsubishi spokesperson Roger Yasukawa told Autonews that the Mirage will be sold in Canada but noted that U.S. sales are still "under consideration" and that "it's still 50-50 right now".

There are a couple of reasons why Mitsubishi is holding back on its decision over the U.S. launch of the Mirage, the first being its tight marketing budget as the company plans to introduce the new Outlander.

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