SCOOP: Mitsubishi Mirage Spotted Testing in Europe where it will Launch as the New Colt

While Mitsubishi is still pondering if and when it will offer the new Mirage in the States (Canada has already been confirmed), across the pond, the subcompact model will likely replace the slightly larger Colt.

Our spy shooters caught up with Mitsubishi's testers trying out a thinly disguised Mirage prototype on German roads.

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SCOOP: Mitsubishi Mirage Spotted Testing in Europe where it will Launch as the New Colt

While Mitsubishi is still pondering if and when it will offer the new Mirage in the States (Canada has already been confirmed), across the pond, the subcompact model will likely replace the slightly larger Colt.

Our spy shooters caught up with Mitsubishi's testers trying out a thinly disguised Mirage prototype on German roads.

Read more »

Mitsubishi to Sell New Mirage in Canada, Pondering U.S. Launch

The new Mitsubishi Mirage sub-compact model has been officially confirmed for Canada while the Japanese automaker is also contemplating the launch of the five-door hatchback in the U.S.

According to Mitsubishi's annual presentation on full-year sales and financial results for the fiscal year 2011 that ended on March 31, 2012, the Mirage will go on sale in North America in the first quarter of 2013 (FY2012/4Q).

Mitsubishi spokesperson Roger Yasukawa told Autonews that the Mirage will be sold in Canada but noted that U.S. sales are still "under consideration" and that "it's still 50-50 right now".

There are a couple of reasons why Mitsubishi is holding back on its decision over the U.S. launch of the Mirage, the first being its tight marketing budget as the company plans to introduce the new Outlander.

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Mitsubishi to Sell New Mirage in Canada, Pondering U.S. Launch

The new Mitsubishi Mirage sub-compact model has been officially confirmed for Canada while the Japanese automaker is also contemplating the launch of the five-door hatchback in the U.S.

According to Mitsubishi's annual presentation on full-year sales and financial results for the fiscal year 2011 that ended on March 31, 2012, the Mirage will go on sale in North America in the first quarter of 2013 (FY2012/4Q).

Mitsubishi spokesperson Roger Yasukawa told Autonews that the Mirage will be sold in Canada but noted that U.S. sales are still "under consideration" and that "it's still 50-50 right now".

There are a couple of reasons why Mitsubishi is holding back on its decision over the U.S. launch of the Mirage, the first being its tight marketing budget as the company plans to introduce the new Outlander.

Read more »

Mitsubishi's Budget Mirage Supermini Enters Production, Launches in Thailand

The all-new Mitsubishi Mirage, a no-frills supermini that we first saw at last year's Tokyo Motor Show, has entered series production at the company's brand-new factory at Laem Chabang in Thailand.

The Japanese automaker's "global compact car" will first go on sale in Thailand next week before it is exported to other Southeast Asian countries followed by Japan, Europe and other markets around the world later this year.

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New Mitsubishi Mirage is a No Frills - Low Cost Entry in the Small Car Segment

You'd think that with the rise of the Korean auto industry, a troubled Japanese carmaker like Mitsubishi would up its game and even take some risks to gain a competitive edge.

Instead, Mitsubishi goes and creates the Mirage – quite possibly, the most bland looking city car in the market today…

But perhaps that was Mitsubishi's plan all along […] as the company claims that the design of the small subcompact model "was focused on compactness, affordability, and high fuel efficiency in order to fit the needs of emerging markets as an affordable entry-level model as well as needs of advanced markets for fuel efficiency and low-CO2 emission."

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Mitsubishi's New Low Cost Mirage Supermini Pops up Ahead of Tokyo Motor Show

Standing alongside the Mitsubishi Concept PX-MiEV at the 2011 edition of the Tokyo Motor Show will be the production version of the Japanese firm's Global Small Concept that was first shown in Geneva earlier this year.

The Mirage is a new B-segment size model developed for emerging markets. The low-cost five-door hatchback measures 3,710mm long, 1,665mm wide and 1490mm high, with the company claiming that, it provides "a comfortable interior space for five adults".

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