Monday, April 23, 2012

Honda's Beijing Auto Show Concept C Previews New Mid-Size Sedan for the Chinese Market


One of the star attractions at Honda's stand at the Auto China 2012 in Beijing is the new Concept C study that gives consumers a first look at the company's upcoming family saloon model that will go on sale in the country next year.

Honda says that the "C" in the car's name represents "Cool," "Challenge," and "China." The production version of the distinctively styled four-door concept will launch exclusively in China and will be built by the company's local joint venture, Guangqi Honda Automobile.

According to the Japanese automaker, the product planning for the family sedan was led by Honda's Chinese associates and the development was done through cooperation between development teams in China and Japan.

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