Fisker Officially Unveils New Audi A5 Rivaling Atlantic Plug-in Hybrid Sports Sedan [Pics & Video]

It's show time for the maker of the Karma hybrid, as Fisker officially presented its new Atlantic mid-size sports sedan at a special event on Tuesday night in advance of the car's world premiere at the New York Auto Show on Wednesday, April 4.

Revealed here as a design prototype, the Atlantic will be Fisker's first mainstream and mass produced vehicle. The company said the car is aimed at young families who want to drive "an impactful, high-end vehicle while making a positive statement about responsibilities".

The California-based automaker declined to get into specific details, but it is believed that the Atlantic will start from under $50,000, not including any federal green tax credits, which could reduce the price to a little over $40,000, or less than half the cost of the Karma.

Just like the Karma sedan, the Atlantic is a plug-in series hybrid that allows the driver to switch manually or automatically between electric and gasoline driving modes and sustain the charge of its lithium ion batteries on the move.

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Lights Out: Fisker Karma Breaks Down During Consumer Reports Testing [Video]

Having an A-list of celebrities like Leonardo Di Caprio, Al Gore and Justin Bieber as your clients is good for promoting your brand-new hybrid luxury sedan.

On the downside, receiving an EPA consumption rating far-far away from your own figures, issuing a recall over a potential fire risk just a couple of months after deliveries started and having your US$529 million federal loan blocked are quite serious setbacks.

Now Fisker has to face another publicity disaster after the US$100,000 Karma evaluated by Consumer Reports went kaput during speed testing. We'll remind you that Consumer Reports buys its test vehicles from regular dealers.

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Video: Fisker Karma Test Drive by Santa Monica Dealer

You have to admit that the Karma, Henrik Fisker’s extended-range electric sports sedan with a celebrity clientele and 3,000 firm orders, has already had its fair share of coverage on this site. And that’s before it even goes on sale.

However, Fisker’s $100,000 sedan is an intriguing car. Not just for its sensual lines, the gorgeous interior or the way it is promoted, but because it promises to deliver a supercar experience the “green way”.

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