Monday, June 4, 2012

Toyota Employs the Help of R2-D2 and C-3PO to Promote Prius Plug-in Hybrid


The Force continues to be strong with two of the most memorable robots to ever grace the silver screen, C-3PO and his plucky astromech companion, R2-D2, from the legendary Star Wars movie series.

In fact, it's so strong that Toyota used the two droids in a new commercial for its Prius Plug-in Hybrid in Japan.

Mind you, as noted on Leopaul's Blog, Toyota is not the first Japanese carmaker to employ the help of C-3PO and R2-D2 in a car advertisement as Mitsubishi had done the same for its Pajero SUV and the RVR back in 1996.

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