Saturday, February 25, 2012

Spy Shots: BMW's Answer to the Audi A5 Sportback is the 3-Series Gran Turismo


You just got to hand it to die Deutschen for their imagination and über clever marketing tactics.

What Japanese carmakers simply called liftbacks and the French didn't even bother naming differently as most of their family cars featured a sloping tailgate anyway (Citroen BX, Renault 25 etc.), the Germans came up with all sorts of fancy names.

For example, Audi calls its five-door vehicles with a top-hinged liftgate "Sportback" while BMW went one-step further baptizing its own lineup with the sporty sounding "Gran Turismo" moniker, which is a smart move if you think about it. I mean, would you be interested in a car called the 3-Series Liftback GLi?

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