Lamborghini has reaffirmed its plans to unveil an SUV concept at the upcoming Beijing Auto Show in April. The Italian company said that the reason why it opted for an SUV model is the car buyers’ preferences in China.
“Chinese customers love their big cars”, Christian Mastro, Lamborghini’s general manager for the Asia-Pacific region, told Bloomberg News. “All the brands are making cars more specific for the Chinese market.”
It’s a fact that has been noticed by other luxury carmakers, such as Bentley. VW Group’s other exclusive brand, will also unveil its first-ever SUV concept next month at the Geneva Motor Show. It plans to roll out the production version in 2015, one year ahead of Lamborghini’s successor to the 1980s LM 002.
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