A merger, a tie-up, an alliance or a collaboration, whatever you call it, at the end of the day, it all boils down to one thing: how well two automakers can work together in order to minimize costs and maximize profits.
As previously reported, General Motors and PSA Peugeot Citroen are discussing a “strategic alliance” in Europe that could prove beneficial for both companies.
GM would find a way to cut costs in its Opel and Vauxhall brands, which are bleeding cash for what seems like forever, while Peugeot and Citroen would use GM as a means to increase their volume and lessen their dependence on the troubled European market by expanding elsewhere.
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