Prindiville Imagines Tuning the One-Off Lamborghini Aventador J Speedster

We would like to believe that the last thing going through the mind of the person who has or will acquire the one-off, €2.1 million Aventador J are 24 inch rims and carbon fiber spoilers, but for the sake of conversation and some crafty marketing to reach the masses, UK design house Prindiville has released a theoretical tune for Sant'Agata's speedster.

Prindiville's imaginary (i.e. photoshop) creation builds on the limited production design and performance package it offers for the Lamborghini Aventador LP700-4 coupé, of which only eight examples will be produced.

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Prindiville Imagines Tuning the One-Off Lamborghini Aventador J Speedster

We would like to believe that the last thing going through the mind of the person who has or will acquire the one-off, €2.1 million Aventador J are 24 inch rims and carbon fiber spoilers, but for the sake of conversation and some crafty marketing to reach the masses, UK design house Prindiville has released a theoretical tune for Sant'Agata's speedster.

Prindiville's imaginary (i.e. photoshop) creation builds on the limited production design and performance package it offers for the Lamborghini Aventador LP700-4 coupé, of which only eight examples will be produced.

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Live Photos and Video of the Lamborghini Urus SUV Concept from the Beijing Motor Show

Love it or loathe it, the Lamborghini Urus SUV Concept is the star attraction at this week's 2012 Beijing International Auto Show.

The Italian automaker officially insists that there's no decision made yet to produce the Urus, but sources from within the company claim that if the top brass at the VW Group were to give the green light, a production model will be ready by 2016.

Lamborghini's CEO Stephan Winkelmann believes that the Urus could help the brand double its sales and provide a significant boost in profits in the same way that the Cayenne did for Porsche.

The production version of the 5.0 meter long Urus would likely retain the exterior styling of the concept almost intact but feature a more comfortable and less exotic interior design.

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Live Photos and Video of the Lamborghini Urus SUV Concept from the Beijing Motor Show

Love it or loathe it, the Lamborghini Urus SUV Concept is the star attraction at this week's 2012 Beijing International Auto Show.

The Italian automaker officially insists that there's no decision made yet to produce the Urus, but sources from within the company claim that if the top brass at the VW Group were to give the green light, a production model will be ready by 2016.

Lamborghini's CEO Stephan Winkelmann believes that the Urus could help the brand double its sales and provide a significant boost in profits in the same way that the Cayenne did for Porsche.

The production version of the 5.0 meter long Urus would likely retain the exterior styling of the concept almost intact but feature a more comfortable and less exotic interior design.

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Official: Lamborghini’s Urus Concept is a 600HP SUV Aiming for the Top of its Class

Even though a four-door sports saloon is much closer to a supercar maker's philosophy than an SUV, Lamborghini wants to test the waters with a four-seat crossover model.

The VW Group-owned company’s second SUV after the 1980’s butch LM002, was unveiled today at the 2012 China Auto Show in the form of the Urus concept. We have already seen the photos of the crossover, but now have the full specifications on the concept that the company describes as being “a true Lamborghini”.

As is the tradition, the SUV's name is derived from the world of bulls. The Urus, also known as Aurochs, is one of the wild ancestors of domestic cattle. According to the Italian automaker, the Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.

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Official: Lamborghini’s Urus Concept is a 600HP SUV Aiming for the Top of its Class

Even though a four-door sports saloon is much closer to a supercar maker's philosophy than an SUV, Lamborghini wants to test the waters with a four-seat crossover model.

The VW Group-owned company’s second SUV after the 1980’s butch LM002, was unveiled today at the 2012 China Auto Show in the form of the Urus concept. We have already seen the photos of the crossover, but now have the full specifications on the concept that the company describes as being “a true Lamborghini”.

As is the tradition, the SUV's name is derived from the world of bulls. The Urus, also known as Aurochs, is one of the wild ancestors of domestic cattle. According to the Italian automaker, the Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.

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Poll: Should Lamborghini Build the Estoque Sedan or the Urus SUV?

For the past few years, Lamborghini has been swaying left and right to find a suitable third model to expand its range of sports cars that currently consists of the V10 Gallardo and the V12 Aventador.

Today, we had our first view at company's latest effort to entice the public, the all-new Urus SUV, after images of the concept leaked early ahead of a scheduled world premiere at the 2012 Beijing Auto Show on April 23.

Back in 2008 at the Paris Motor Show, the Italians had previewed their idea of how a low-slung four-door sedan should look like with an impressive concept named the Estoque.

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Poll: Should Lamborghini Build the Estoque Sedan or the Urus SUV?

For the past few years, Lamborghini has been swaying left and right to find a suitable third model to expand its range of sports cars that currently consists of the V10 Gallardo and the V12 Aventador.

Today, we had our first view at company's latest effort to entice the public, the all-new Urus SUV, after images of the concept leaked early ahead of a scheduled world premiere at the 2012 Beijing Auto Show on April 23.

Back in 2008 at the Paris Motor Show, the Italians had previewed their idea of how a low-slung four-door sedan should look like with an impressive concept named the Estoque.

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First Photos of Lamborghini Urus SUV Concept Drip Onto the Web

Some of you were right to assume that we wouldn't have to wait until the grand opening of the 2012 Beijing Auto Show on April 23 to see the first images of Lamborghini's highly anticipated SUV concept, and well, here they are.

Previously known simply as the Lamborghini SUV, the license plate on the concept reveals that its actual name is Urus, which most likely comes from an extinct type of large wild cattle that inhabited Europe.

Unlike the VW Group's other premium crossover concept, the Bentley EXP 9 F that sports a regular SUV body style, the Urus is more like the BMW X6 featuring a coupe-like roofline and silhouette.

On the outside, it adopts the same aircraft-inspired design language as Lamborghini's most recent creations like the Aventador, which also inspired the styling of the interior.

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Lamborghini Outlines SUV Concept in Beijing Motor Show Invitation

We have known for a while now that Lamborghini plans to blow the covers off a new SUV concept at the Auto China 2012 in Beijing, and today, the Italian automaker sent out an official invitation to the motor show that includes an outline of the crossover model's profile.

The unveiling of the company's first SUV since the demise of the hardcore LM002 in 1993 will take place over the weekend.

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Lamborghini CEO Says SUV Could Launch in 2017 if it Receives the Green Light from the VW Group

There's no end to the news surrounding Lamborghini's upcoming SUV project, which will be previewed through a thinly disguised concept model at the 2012 Auto China Show in Beijing on April 23 to test the waters in the same way that Bentley did with the EXP 9 SUV study in Geneva this past March.

According to a report in the German business daily Handelsblatt, Lamborghini Boss Stephan Winkelmann believes that the SUV is a crucial model for the brand that has been losing money since 2009, and that VW will most likely give the green light, in which case, it could launch onto the market in 2017.

"We definitely need a third line in the mid- and long term," said Winkelmann. "An SUV would be the first Lamborghini for everyday use, not just for the race track or weekends. We would have the opportunity to win new customers. It usually takes 48 months until an all-new vehicle arrives at dealers, so the new Lamborghini would not be available to buy before 2017."

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Batman, Your Ride has Arrived: New Lamborghini Ferruccio Design Study by Marc Hostler

In about 18 months from now, in October of 2013, Lamborghini will celebrate its Golden Jubilee. While we expect a fitting tribute from Lamborghini to mark the 50 years from the day Ferruccio Lamborghini launched the company that bears his name to challenge Ferrari, independent designers have already begun spinning their own tributes.

The Lamborghini Ferruccio concept pictured here is the work of Mark Hostler, a transportation design student at Staffordshire University.

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Lamborghini Admits that SUV Concept will Debut at Beijing Auto Show in April

Lamborghini has reaffirmed its plans to unveil an SUV concept at the upcoming Beijing Auto Show in April. The Italian company said that the reason why it opted for an SUV model is the car buyers’ preferences in China.

“Chinese customers love their big cars”, Christian Mastro, Lamborghini’s general manager for the Asia-Pacific region, told Bloomberg News. “All the brands are making cars more specific for the Chinese market.”

It’s a fact that has been noticed by other luxury carmakers, such as Bentley. VW Group’s other exclusive brand, will also unveil its first-ever SUV concept next month at the Geneva Motor Show. It plans to roll out the production version in 2015, one year ahead of Lamborghini’s successor to the 1980s LM 002.

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Video Tour of Lamborghini’s 2008 Estoque Super Sedan Concept

Supercar makers usually have a limited line-up compared to normal manufacturers. However, when you only have two models and both are mid-engined two-seaters like Lamborghini does, then you are seriously limiting your clientele.

To address this problem, the VW Group-owned Italian company has made plans to add a third model to its range. All reports point to either a four-door super saloon, similar to the Aston Martin Rapide, or a high-end SUV, a spiritual successor to the late 1980s LM002.

When Lamborghini presented the Estoque sedan concept at the 2008 Paris Motor Show, most assumed that eventually, this would be the one to get the green light.

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Lamborghini to "Surprise" us at the 2012 Geneva Motor Show as well

On Wednesday, an official source from within the VW Group more or less confirmed the debut of a luxury SUV concept from Lamborghini at the Beijing Auto Show in China in April.

Today we learn that the Sant'Agata sports car maker has yet another "surprise" in store for us, this time at the 2012 Geneva Motor Show in March.

The news comes from an email statement from a Lamborghini spokesperson after the crew over at GT Spirit asked the company about the rumors circulating around the web. Here's what the press representative answered:

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Lamborghini Source Allegedly Confirms Plans for an SUV Concept

There's more news coming out today from Lamborghini in concern of the Italian firm's future plans after its CEO Stephan Winkelmann rejected the use of turbocharged engines at least until the end of the decade, earlier this week.

Today, we learned that a senior source at Lamborghini's parent company, Audi, has confirmed reports on the development of a luxury SUV concept that is pegged to make its world premiere at the Beijing motor show in late April.

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Lamborghini to Roll Out More Limited Production Supercars like the Sesto Elemento

Lamborghini CEO Stephan Winkelman surprised everyone when, on the eve of the Frankfurt Motor Show, announced that the Italian company would put the impressive Sesto Elemento concept into production.

The carbon fibre-bodied Sesto Elemento is powered by a 570HP V10 and, thanks to its low weight of 999 kg (2,202 pounds), accelerates from 0-100 km/h (0-62 mph) in 2.5 seconds.

Now, if you thought that this was a surprise, here comes another one: Winkelmann revealed that the very limited-production Sesto Elemento (20 units) is only the beginning.

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Lamborghini Confirms Limited Production Run of the Sesto Elemento

The Gallardo Super Trofeo LP 570-4 Super Trofeo Stradale may have been the center of attention at Lamborghini's press event in Frankfurt, but the Italian company had another surprise under its sleeve as it announced that the stunning Sesto Elemento concept would enter a limited production.

The Sesto Elemento was unveiled at last year’s Paris Motor Show as a showcase for Lamborghini’s technological innovations. The automaker had then denied speculation that it was the Gallardo’s replacement or a new addition to its range.

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Lamborghini Frankfurt Motor Show Invitation Hints at New Supercar Model?

What is claimed to be an official press invitation from Lamborghini for the 2011 Frankfurt Motor Show in the form of an image that was allegedly sent through email is making the internet rounds today.

The invitation reads: "Discover a new Lamborghini super sports car at the next Frankfurt Motor Show. Press conference 13/09/11, 12:45, Lamborghini stand at IAA."

We can't be 100 percent sure about its authenticity, but if real, it raises the question what will this new "Lamborghini super sports car" be? The answer could be anything from the production version of the evil-looking Sesto Elemento and either a roadster or a more extreme version of the new Aventador, or perhaps a different concept model altogether. Follow the jump to share your thoughts in the comments section.

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Bertone Auctions Off Some of its Most Recognizable Concepts to Avoid Insolvency

Here lies Bertone, the famed Italian automotive design house, bankrupt and on almost on the verge of death. The once legendary company was forced to sell its most prized possessions – six concept cars – to appease the bankruptcy commission and also to remain afloat. RM Auctions of London handle the sale at this past weekend’s Concorso d’Eleganza Villa d’Este 2011.

So what delectable concepts were the vultures able to get their beaks into? Well, there’s the 1967 Lamborghini Marzal that once graced the Monaco Grand Prix and is often cited as the inspiration for the Espada of the following year.

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