Peugeot Introduces 408 Compact Sedan to the Russian Market

French carmaker Peugeot wants a piece of the pie in the popular family sedan segment in Russia with the launch of its locally built 408 saloon, which is already offered in several other regions around the world including China and South America.

The 408, which is a four-door sedan version of Peugeot's 308 hatchback with a 100mm longer wheelbase, goes on sale in Russia with a starting price of 549,000 rubles (US$18,000 / €14,000).

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Peugeot Introduces 408 Compact Sedan to the Russian Market

French carmaker Peugeot wants a piece of the pie in the popular family sedan segment in Russia with the launch of its locally built 408 saloon, which is already offered in several other regions around the world including China and South America.

The 408, which is a four-door sedan version of Peugeot's 308 hatchback with a 100mm longer wheelbase, goes on sale in Russia with a starting price of 549,000 rubles (US$18,000 / €14,000).

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Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.

Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.

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Peugeot 408 Sedan Production Begins in South America

Following on from the launch and the start of production of the new 408 sedan in China earlier this year, Peugeot announced on Monday that it has begun building the compact saloon at the PSA Peugeot Citroën Palomar factory, in Buenos Aires, Argentina. Not to be confused with the larger 508, the VW Jetta-sized 408 is the sedan variant of the Peugeot 308 family which includes hatchback, station wagon and coupe-convertible body styles.

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