U Film: New Ford Ranger Spotted in Malaysia Pulling Four Trucks from the Competition

In what looks like some sort of a publicity stunt from Ford Malaysia, Carscoop reader Hafiz Zainal filmed the brand new Ford Ranger tugging four rivaling pickup trucks including (from back to front) the previous generation of the Ranger, the Mitsubishi Triton (called L200 in Europe), the Toyota HiLux and an Isuzu D-Max.

Both Rangers had an "On Tow" sign at the front and at the back and seemed to be just riding around - obviously to pique the interest of local buyers.

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Ad Watch: Toyota Gets Tough and Cheeky with New Hi Lux Commercials

In of those rare moments when advertisers not only manage to get the message through but also capture our attention with their commercials, Toyota launched a series of ads to promote the recently facelifted HiLux pickup truck.

The common theme line for the humorous TV spots, which were shot for Australia, New Zealand and South Africa, is that the new HiLux is "unbreakable" and extremely lovable – or so Toyota claims.

Turn the page to watch all three ads.

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2012 Toyota Fortuner: SUV Version of Facelifted HiLux Makes Asian Debut

After last week’s presentation of the redesigned 2012 HiLux in Europe, Toyota went ahead and introduced the Asian market version of the pickup truck, called HiLux Vigo in Thailand, as well its SUV sibling, the seven-passenger Fortuner.

Both the HiLux Vigo and Fortuner sport the same styling revisions with their European counterpart including the new front end with the chromed out, razor edge grille, new alloy wheel options, and interior refinements such as the redesigned instrument panel plus trim and equipment updates.

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2012 Toyota HiLux Pickup Truck gains Refreshed Looks and More Powerful Diesel

Toyota has blessed its European market HiLux pickup truck with a mid-life facelift for the 2012 model year. The cosmetic surgery starts with the exterior that gains a redesigned front end sporting a different grille dressed in chrome, new bonnet, headlamps and front bumper. The changes continue with the redesigned front and rear wings, a new crop of 15- and 17-inch steel and alloy wheels, plus new door mirrors. Read more »

Toyota Hilux Pickup Trucks Complete Antarctic Crossing

Roughly the same time when the Moon Regan Transantarctic Expedition used the highly specialized Bio-Inspired Ice Vehicle for an epic Antarctic crossing, Toyota also sent a fleet of four Hilux pickup trucks to the South Pole, as part of an expedition carried out by the members of the Indian National Center for Antarctic and Ocean Research (NCAOR).

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VIDEO: Toyota Land Cruiser and Hilux Pick-Up on ramp-duty

Having few things to do this weekend, I decided to crash a Toyota event. It was the 2010 Toyota Experience, which will eventually cover 17 Romanian cities and is meant to promote the Japanese manufacturer's European line-up, from the cute-and-cuddly iQ to the rough-and-tough Hilux truck and the more stylish Land Cruiser. Video after break.

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Toyota HiLux 3.0-liter D4D Chipped to 184-Horsepower

We're not sure how many owners of the Toyota HiLux are interested in boosting the performance of their pickup truck, but for those that do, electronics expert Unichip Europe has now launched a new ECU upgrade for the Japanese model.

A remap of the ECU's settings for fuelling and turbo boost has got the stock 3.0-liter turbo diesel engine's output up from a measured 155-bhp and 254 lb-ft of torque to 184-bhp and 295 lb-ft at 3,000 rpm.

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Toyota Hilux Tackles Iceland's Eyjafallajökull Volcano Hours Before Eruption

A team of scientists took a specially prepared Toyota Hilux pickup truck for a ride on the wild side of Iceland's fiery Eyjafallajökull volcano just hours before its eruption on Wednesday grounded thousands of flights across Europe.

And if you're wondering what they were doing there, the scientists scrambled to the volcano to set up monitoring equipment before the long-dormant mountain blew its hat off sending a vast cloud of ash 30,000 feet into the sky.

Aside from the guards, winch and additional lights, the most prominent upgrade on Toyota's Hilux were the giant low pressure 38-inch tires. Follow the jump for the complete gallery.

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